Executive Creative Director,
Creative Lab, Google
Steve brings almost 20 years of experience to Google from the world of digital, design and advertising. Some of the campaigns, platforms and hacks that he’s most recently been involved with include: Chrome Web Lab, a series of interactive experiments connected to the web live from the Science Museum in London, Jam with Chrome, a web based music platform that lets you play music live with your friends from anywhere, Super Sync Sports, where you can turn your mobile into a games controller and sync it with your computer to play games and Google Science Fair which invites youth to put their ideas forward to change the world. Other notable projects include: The World Wonders Project, which gives access to the world’s heritage sites through Street View, the launch of
Google+, the Vs. g+ debates series featuring Richard Branson and Russell Brand and the YouTube Space Lab Channel and launch video which invited teens from all over the world to send their science experiments to space in partnership with NASA and judged by Stephen Hawking. To date it has received over 50 million channel views.
Previously he was one of the original partners and Creative Director at VCCP London. His approach is simple: to create famous work that gets talked about. Things that people will want to interact with and continue to do so with over time. Stuff that people chat about over a pint, communications with cultural currency. Campaigns that contribute to popular culture. Platforms that provide utility, content, entertainment and much more value to people’s lives than just a broadcast message. Stuff that gives back to society.
Steve has worked at some of the biggest and best creative agencies in the world including: VCCP London, Foote Cone & Belding San Francisco, WCRS Arnold Worldwide Partners in London, Modem Media UK and DDB in his native Vancouver.
Some of the brands that Steve has worked on during his career include: Google, YouTube, Chrome, Android, G+, Compare the Market, McDonalds, Dyson, Jordans, O2, Coca Cola, London 2012 Olympics, Taco Bell, AT&T, Levis, Microsoft, BMW, Canon, First Direct, Orange, Land Rover, Mini, PlayStation, Lynx, IBM, Apple iPhone and amazon.com.
Steve was named the number 1 New Media Creative in Campaign’s
"10 Hottest Digital Creatives of 2000 and 2009" as well as making their
‘A List’ in 2003, 2008 - 2010. In 2005, Steve made Campaign magazine’s
‘Top 15 digital creatives list’ being the only one from an
‘advertising’ agency as well as making Revolution’s 50 Power List in
2007. In 2008 he made their top ten. His industry accolades include
his work on BMW as the first ever ‘e-ad’ to be chosen as Campaign
Magazine’s "Pick of the Week", and also the best interactive ad of the
year along with his work being recognised by the D&AD, One Show's,
Campaign Big Awards, BTA’s, The FWA, Clio's, Cannes Lions, the Casies, SF Show, Adweek's MC Icon, Revolution, New Media Age, London International Advertising, the Andy Awards and the Lotus Awards. Steve was also a key part of the hugely successful Comparethemeerkat.com that is sited as one of the most successful social media campaigns ever. Both the Book and iPhone app that were created for Comparethemeerkat.com have gone straight to number one. In December 2012 Steve was honoured to speak at TEDx in Athens about 'Making technology matter'.
Recently, Steve was the Digital Crafts foreman for the 2004 D&AD Awards as well as a judge for their 2010 integrated category, judged the 2005 One Show Awards and the IAB’s Creative Showcase and was the 2006 & 2010 Campaign Digital / Big Awards Chairman and a judge at the 2007-2010 Webby awards. In 2009/10 he judged the Annas, DADI and the Roses. In 2010 He judged the BTA’s / Arrows, Cristal and Golden Drums alongside some of the biggest names in advertising.
Steve has spoken at the IPA, IAB, Contagious, THINK, Shoot Magazine’s interactive TV Conference, Marketing Week 360º, AdTech, Yahoo! and Campaign's Digital Arts conference alongside Bob Geldof and John Hegarty. He’s also judged the Icon and Web Awards, has had his work featured in WIRED, The New York Times, Telegraph, Wall Street Journal, Creative Review, Huffington Post, FT, Design Week, Adage, written columns for Adweek, Marketing, Campaign, Revolution, New Media Age, Cre@te Magazine, and conducted television interviews with the BBC and CNBC Europe. In 2004 VCCP was named Effectiveness Agency of the Year and were the first agency in the IPA Effectiveness Awards history to have won a Grand Prix on its debut. IN 2009 VCCP was shortlisted for both agency and digital agency of the year by Campaign and won Marketing’s and Marketing Week’s 2010 agency of the year.